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Market Pulse Automation
Designed &
prototyped a market
research tool.
Company
Interac Corp.
↗
Role
UX / UI Designer
Duration
4 Months
Year
2023
Overview
Interac's strategy team was drowning in tabs every morning — scanning press releases, competitor announcements, and sector news to brief leadership before 9am.
The challenge wasn't access to data — it was synthesis. Analysts had eight different sources and no consistent way to spot what mattered today versus what could wait.
I designed and prototyped Market Pulse Automation — a single, calm dashboard that surfaces the morning's most relevant signals across partnerships, acquisitions, launches, and trend lines.
-70%
Research time accross the Market Research Team
4×
Faster competitive scan vs manual workflow
+85%
Overall efficiency allows the team to focus on more crucial tasks
Process
From overwhelmed inbox to a single calm view.
01
IA DIAGRAM
JOURNEY AUDIT
JTBD
Information Architecture
To ensure the automated tool delivered on the goal of digestible insights, the team and I first had to structure the data logic. This visual demonstrates how we systematically broke down complex Raw Data Sources into three core categories (Market News, Company Information, Market Trend).
By breaking down the data, we successfully extracted Key Data which served as the foundation for the final product features. This systematic organization was crucial for mitigating complexity and addressing the core challenge of slow, complex analysis.
02
FIGMA
DESIGN TOKENS
USABILITY TESTING
Design & Prototype
Recognizing that a full feature build in four months would overwhelm the team, I suggested focusing resources on an Alpha MVP. We prioritized Market Highlights, Favorite Verticals, News Search, and Company Search as the Core Features. This allowed the engineering team to focus solely on building, testing, and ensuring the stability of the essential features, while I provided dedicated, close design support for implementation questions.
mARKET hIGHLIGHTS (ALPHA)
Provides the key market indicators and trends, offering users a quick overview of the current market landscape.
fAVORITE VERTICALS (ALPHA)
Allows users to customize and track specific market sectors or industries of interest, enabling focused monitoring and analysis.
News Search (ALPHA)
Enables users to search and filter relevant news articles and updates related to their market research, keeping them informed of the latest developments
Company Search (ALPHA)
Offers a comprehensive search function for finding detailed information about specific companies, including financial data, market position, and recent activities.
Market Trends (Beta)
Visualizes long-term patterns and emerging trends in various markets, helping users identify potential opportunities or risks.
Report (Beta)
Facilitates the creation of customized reports based on the data and insights gathered from other functions, allowing users to easily compile and share their findings.
03
HANDS OFF
RESULT
POST-LAUNCH NOTES
Final Outcome
While the full implementation and launch of the tool occurred after my time at Interac concluded, my work on the project yielded several positive outcomes.
The design successfully conveyed the tool's potential to stakeholders, who anticipated dramatic improvements in market research efficiency
The design received positive feedback from stakeholders, confirming the interface and functionality met or exceeded expectations. This strong foundation is anticipated to accelerate the Alpha and Beta launch processes.
Reflection
“
The hardest part wasn't the visualization — it was earning the analysts' trust enough for them to let us into their morning ritual.
Project note · Month 3
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